11 Tips for Increasing Ecommerce Conversions

I hear a lot of BS around increasing ecommerce conversions. I always do a lot of research from McKinsey and other companies that provide data mainly around national averages in the USA and then model what will happen in Australia. Lately one of my favourite clients had been approached by a marketing company to do…

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4 Ecommerce Quick Wins You Can Have Today

When you’ve built a platform for so long it’s not uncommon to want to start again. Don’t throw the baby out with the bathwater. Tiny changes can have a huge impact. My own example, for australiansarongs.com I changed the width of the website from a 1600px wide container to a 980px container and nearly doubled the…

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