11 Tips for Increasing Ecommerce Conversions

I hear a lot of BS around increasing ecommerce conversions. I always do a lot of research from McKinsey and other companies that provide data mainly around national averages in the USA and then model what will happen in Australia.… [Click to Continue]

How to Show Your Prices Online – Make it Feel Lower or Higher

Noticed a few businesses in high-touch sales lately use this huge sales mistake in their business.

Ok, I’ll go into a brief story about how I came across this tactic.

I read a load of books on business strategy and … [Click to Continue]

Facebook Retargeting Ads

4 Easy Reasons for Facebook Retargeting Ads

I use Facebook Retargeting Ads in my business and they cost me more than a general Facebook Ad though I know the value of the customer when they are at any stage in the closing process.

You can just set … [Click to Continue]

4 Ecommerce Quick Wins You Can Have Today

When you’ve built a platform for so long it’s not uncommon to want to start again. Don’t throw the baby out with the bathwater.

Tiny changes can have a huge impact. My own example, for australiansarongs.com
I changed the width … [Click to Continue]

2 Ecommerce Lead Mistakes You’re Making Right Now

Over 17% of all sales on this planet will be transacted through the internet and ecommerce leads, that number is growing higher every month.

…50% of all customers spend more than 75% of their shopping time in research on a … [Click to Continue]