Building a WordPress Child can have large moving scales on how well your business performs as seen from month to month analysis of australiansarongs.com.
I come to Reide for WordPress site maintenance and I end up making a load more money off strategy!
Derek Taylor, australiansarongs.com
How I increased Page Value 187% for Nude Beach Australia
Increasing page value in Google Analytics isn’t a super talked about thing and I really think it should be. It is a clear indicator of increased value…throughout the whole website (or application). Also probably the one thing that can speak true if you’re hiring someone like me to grow your online business.
I conducted this test with zero paid marketing and measured only on-site analytics (and using the desktop site, this business has an older demographic so they weren’t buying on their phones all too much).
…And My Client Wanted People to Buy this Month
That is fine. I’d built a site. Done all the commoditised work. Now it was my skin in the game. The top line value.
So the site was wide and took up the majority of the screen, similar to Amazon.com, looking back I was also looking at surfstitch.com and citybeach.com as they were similar industries to the client…
…and they were thin container sites. Like the 2011-2012 theory of all sites being 960px grid.
Finding Financial Growth Through Responsive AB Testing
When you’re AB testing in general you are usually changing some copy or code styling option presented in a way that still helps you purchase, though it’s only a different feel to a user that perhaps has been a custom to shopping in a certain way.
I wanted to test the width of the damn site.
With a responsive site and a %-based layout I could set my AB testing software to a width of my container and update accordingly.
I was shocked that the fluid width could scale according to the bottom line!
Week 1: Up 45% on the test as I moved the 1600px (centered) container of the website to 1240px.
Week 2: Up 108% on the test when I dropped it to 1040px.
Week 3: Up a whopping 190%…when I moved it to 1000px.
From User Experience to Modelling the Users of Similar Industries
Businesses in the past have asked me to model a businesses website in their industry. And it usually leads to poor results though this was a huge exception as I usually look at other industries for ideas to remix.
I looked at a similar industry, surfing. And after a quick Google found that what CityBeach was merely remixing SurfStitch’s website.
Although at time of writing SurfStitch was going backwards with profits from what I hear. My my site designs their site must be doing something right.
Building a Better Quick View
Once someone hits the add to cart button, the modal fades out and an ajax modal animates out and shows that the product is in the cart.
Next time you want to model a brand in your own industry, still look at other industries first. Looking in your own industry breeds mediocrity. But looking over your shoulder in something quite similar might just work.
Remember how Henry Ford didn’t look to the horse and cart industry to invent the car. This design is a clear exception to that rule. If it works why not make a remix?